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How gamification fails (& the 1 secret to successful applied game design)
Everyone winning is better than YOU winning.
Hello there, Jordan here š
You found the best app last week.
Itās fun.
You love playing it.
Youāre about to get paid MONEY for playing.
The app promised youāll get paid $125 for every hour you use it. So, you spent your entire week playing with it non-stop. 80 hours in total.
(your imaginary version really works hard, wow)
But itās finally time ā 80Ć$125=$10,000.
$10,000
Thatās a lot of money.
You hear the mailman dropping a package off. You pick it up and can feel a fat stack of cash inside. Youāre already dreaming how to spend it.
And then you open the package. Itās filled with cash, but the banknotes are weird. They say:
Super Points?!
š¹ļø Is that another āgamificationā?
āThis is such a scam; the app promised something else!ā
(you couldāve been nicer here)
āBut, human being, if you read our small print , youāll know that this is what we offer. And you can use our Super Points to buy all kinds of things.ā
Who reads the small print ?! Software should be made for humans, not accountants!
āFine. What can I buy with Super Points?ā
āHuman being, you can buy all kinds of awesome items!
Like our Super Points Boosterā¢ā
āOkay, what does the Super Points Boosterā¢ do?ā
āHuman being, our Super Points Boosterā¢ boosts the amount of Super Points you getā
āBut why would I want more of something thatās completely useleāā
BEEEEEEP
The line cut off.
You see me holding a pair of comically oversized scissors and grinning.
I cut the line. Get it?
(you should be more amused, it was a great pun)
Gamification is the pathetic attempt of corporations to use video games to make apps more entertaining.
They donāt have a clue.
š¤©Ā Applied Game Design
Gamification fails because itās doing the wrong things. Itās always:
Points
Achievements
Leaderboards
Those are useful mechanics to make an interesting system, but:
They donāt work on their own.
You can add those anywhere and youāll have a slightly more complicated app thatās not more entertaining.
Hereās where Applied Game Design comes in.
You can use the same tools but get a very different result by doing 1 thing:
Creating win-win situations.
The next time you're:
Writing
Making a video
Making a website/app
Ask yourself this:
What is the 1 action that makes both me and my audience win?
Then focus all of your energy on communicating it well and making it easy.
Win-Win examples:
Share this to get my free guide.
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Your biggest fan,
Jordan
š” Idea of the Week
āFailure doesnāt mean the game is over, it means try again with experience.ā
āļø Tools, Apps, 'n' Gadgets
Here are today's picks:
Feather ā Notion ā Blog in a few minutes. Neat if you donāt want to mess with hosting and whatnot.
Answer Socrates ā Find out what people are asking online.
Shots ā Create spectacular mockups for anything. Iām shocked this is free.
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š¦ Creator Spotlight
One personsuperhuman you need to follow is Steph. Sheās heading one of the most interesting communities on Twitter (for superhumans, yes) that can help you grow your audience and connect with other creators.
(just tell her, Jordan sent you)
š° Last Week with Jordan
Last week I released my Twitter Emergency KitĀ šļø
Also, hereās my video on multitasking you probably havenāt seen:
That was it for today. Have a great week and I'll see you next Sunday!
ā Jordan
PS: Help me out by sharing this with a friend who'll find it useful š«¶